“The origin of this book came from a speech that I gave a few years ago about the importance of the first 100 days of the customer relationship. At the time, to be frank, I wasnâ€™t sure whether it was a good idea or not. But I was asked to give a speech at an event where there was a contest, and the audience would vote on their favorite speech, and the winner would win a $10,000 prize that was a donation to the charity of their choice. Well, thankfully, the audience voted for my speech. And in that moment, I knew that there might be some legs under this idea.”
“I wrote this book because I wanted to read it. A couple of years ago I realized I was making all kinds of â€śWhenâ€ť decisions in my life. Everything from â€śwhenâ€ť to exercise during the day to â€śwhenâ€ť to do certain kinds of work, to â€śwhenâ€ť to abandon a project. And I realized I was making those decisions in a pretty haphazard way.”
“The bookâ€™s about my career as a negotiator in responding to a wide range of hostage barricade and suicide incidentsâ€”covering prison riots, right-wing malicious stand-offs, religious zealot sieges, terrorist embassy takeovers, airplane hijackings, and the kidnapping of American citizens abroad.”
Since the launch ofÂ This is the Author, we’ve had the joy ofÂ sharing more than 40 episodes from the author’s perspective to the audiobook production process. One thing that they all agree on:Â theyÂ have a new appreciation for the medium. A lot goes into recording an audiobook, and it’s a blastÂ to be a part of the process.
Here areÂ some of our favoriteÂ This is the Author Â episodesÂ (so far):